Levi’s iconic ad campaign for its 501 jeans gave previously unknown acts a big break, and resurrected the careers of some of the world’s greatest acts. By the time the campaign ended in 1998 the ads had covered everything from blues, country, rock, reggae and electronica.
Steve Miller Band – The Joker
Muddy Waters – Mannish Boy
Screamin’ Jay Hawkins – Heart Attack And Vine